Author Archives: cameronrochenko

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Denoted fist – connotes fighting – Fist, rebellious salute/ against the system (follows the film) – Soap, pink, attract women? – Smirk, knowing something I don’t? – colours, red, green/ danger, naïve – Tagline

 

FIGHT CLUB –

Content- The poster shows Tyler holding soap and the narrator in the background,  Tyler is holding soap with the words “Fight Club” which is obviously showing the title of the film, you can see a small blood stain on the narrators shirt collar at the bottom of the poster which may edge towards a more violent film. The narrator is smirking which could point towards the fact he knows something maybe the recipient (you) don’t know. Tyler has a more menacing face and is looking more aggressive

Language- The language again isn’t really the key to to poster nor is there much of it; “Mischeif. Mayhem. Soap.” is what’s used in the poster and does what reference what the film is about, from the outset you see the word soap and could be thinking ‘what’ but in the film Tyler makes soap; although this could not be what it means. The film is about a fight club yes, but it is more of a psychological thing and the soap could be a reference to the drama in the film instead.

Genre- The genre from the title could be action, fighting or anything like that but again personally feels more of a psychological thriller or just head spinner as towards the end of the film the film gets flipped upside down.

Imagery- The imagery is a strange green, yellow and general uneasy colours.

Style- The style again is very minimalistic in the sense of text and obvious/ in your face sales points etc, but does have some subtle hints.

the-amazing-spider-man-new-poster

Audience – superheroes – pre-existing action in poster – dark outside – red and blue Spiderman stands out – dark word – mundane world/ bleak – Following the typical conventions – centred text – small print at the bottom – Straight to the point – use of adjectives – contrasting colours for title and Spiderman himself against the background – showing action in a still with the smashed glass – recognisable font – futuristic –

 

SPDIERMAN –

Content- This poster shows a bleak, dark and dingy city scape with Spiderman swinging high above and smashing through glass, this obviously gives the image some action already without knowing anything more, Spiderman is also battle damaged potentially telling that he has been in a fight.

Language- There isn’t much text on the image but the main text they want you to read is “The Amazing Spiderman”. This is set out in a  way in which is in contrast to the dull city scape, the city is a dark blue and grey and the text is blue with a very small red and black border, this makes it stand out and catches the eye in turn making people read it.

Genre- This has kind of been covered, the glass smashing and the battle damage on Spiderman can give the sense of action and potential danger, setting the expectations for an action film.

Imagery- The image again previously covered; a dark and dingy city.

Style- The poster is very minimalistic and doesn’t really show off much at a first glance but after analysation shows off its connotative meaning, and how Spiderman is the only light in a dark city.

Censorship/ Sexualisation

“Censorship” what is it?
Censorship is a word used a lot in media, you’ll most commonly see it in the news; the word describes the action of blocking out a certain ‘thing’ for example – Music videos played on certain channels censor things out such as gestures; this is simply because profanity.. some things can be shown after certain times for example swearing is a lot more accepted after nine o’clock obviously prevention children from seeing and hearing such things. Censorship has it’s pros and cons for example and the primary reason being most adults don’t want their children hearing such things this is a pro for the parents. But, some more hard hitting things can’t be shown which again in some eyes are good but it can also restrict from what people really know and can desensitize people from what’s really happening in the world. As an example if a program about drugs was on showing the post effects of drug abuse some people would not see the dangerous side to things. This also removes the chance of a television company to be in trouble as if a parent was to contact them about a showing past nine there’s nothing that can be done. The cons are things such as the internet these days as there are pretty much no restrictions, you turn off safe filtering and you are met with a plethoric of things you may of wanted to shield your child from and nowadays with the chance to access the web from anywhere it’s pretty hard to limit what people see. Even now sites exist which are continuously slated for their “edgy” community which can be accessed anywhere with a simple tick box accepting the age being over 18. The song “Sex Education” – The King Blues touches on the subject of how easy it is to access thing’s which are age restricted. 

“Is there a relationship between violence on screen and violence on the real world?”
In reality? Yes.
Personally? No.
I personally feel as though people grieved by such things happening to them will look and latch on to anything to blame besides their own spouse or parenting (But who would want to accept something as their own fault in today’s society?). Anyway..
You can’t deny that some things that have happened has been because of pre seen violence but on the other hand you can’t solely blame what has been seen, you’d need to take in their mental state as well; For example the game “Manhunt” was to blame for the death of Stefan Pakeerah (14) by the hands of his friend Warren Leblanc (17). This is rated 18 by the ESRB (Entertainment Software Rating Board) which is the game equivalent of the BBFC, but being only 17 he shouldn’t of even had the game.
Another example is the Culmbine High School massacre of April 20th 1999 which ensued for 49 minutes which ended with 15 deaths along with both shooters dead, this was blamed on the game “Doom” and not the potential fact that one of the shooters had manic and suicidal thoughts and was put on antidepressants. 

 

 

 

 

 

Sexualisation
“(sexualise) sexualize: make sexual, endow with sex, attribute sex”
Empowering? Free? Liberating? Just business?
These are some of the “pros” to sexualisation. As has been said before “sex sells” and this is defiantly true in the media world, everything we see on TV has previously been told yes or no as to what airs and studies show that the sexualisation of things will sell it better; in wrestling at certain intervals a ‘woman’ will come out and she is there to keep entertainment when the action isn’t happening, her attire is pretty revealing and this for entertainment; the woman taking part knows what she’s wearing and knows her job so you can’t really argue against it. Another example of this is “Beyoncé – Partition” Throughout the whole song she’s barely clothed and referencing sex in the lyrics; she knew exactly what she was doing and singing about and people love the song although there’s some slate in the comments about the music video as it is so sexual but also has true points about the society we live in now for example:
Casey Spaos – “Children are viewing, embracing, and emulating the whore archetype. And her ridiculously deluded fans say she “empowers” girls. Being a stripper, whore, sex object for the Industry controllers is what passes for empowerment among hallow soulless vapid dull messes. Rihanna even more so. What a cesspool the Industry has become.” This shows that not everyone is for the sexualisation of women and can cause problems. On the other hand people such as Alvaro Garcia say “This is not porn, erotism is a part of our culture…”
This music video is obviously meant to entertain and does so to the right audience. 
An example of the man being sexualised is Ushers “Trading Places” which sexualises both sexes but empowers the woman instead of the man which people doen’t seem to fussed about this is the same for another music video by Rihanna “S&M”  which again the women are in power which again causes no uproar. This video has a slight mention about how she’s seen and how the press talk about her for example the press write down thing’s like “slut” as a description of her and show’s newspapers saying “daddy issues”.

Task 2

Modes of address:

Open;
Leaves the ending unresolved, giving no closure and a lot of questions still needing to be answered. This leaves the viewer walking away potentially with a unsatisfied feeling as they don’t know what just happened, though this is usually intended by the director.

Closed;
Leaves the ending with full closure. This ends the film, ties up all loose ends and has no continuation past the film.

Multi-strand;
Has different stories intertwining with each other, soaps are more likely to use this type of narrative.

Alternative;
Doesn’t follow from start to end, unclear order of events and jumping through time.

Investigative;
You go on an investigation throughout the narrative and discover the story as they do in the film. 

De notation

De notation – what you see
Connotation – what it means

6 main points
Content – tells us what the product is about. True, funny, serious, fictional

Language – friendly style can sound different to a formal one, child’s presenter will be different to a news reader and can also give certain feel as they speak

Genre – comedy show is most likely to address the audience in an informal way

Narrative – way the content is put in to an order / the story
If they mess up the way the story is told can change the meaning
Open narrative – Unresolved ending
Closed narrative – No loose ends
Multi strand – different stores happining at the same time
Alternative Narrative – not following from start to end, jump through time without a clear order of events

Imagery – paints a picture without giving text, can help clarify the idea of what they’re getting at

Style – the summary of everything, imagery language and music all together

Advertising and ASA

Advertising and the ASA

Advertising
Standard
Agency

What do they do?
Act on complaints and checking media to take action against misleading, harmful of offensive advertisements – sales or marketing

Is the advert legal?
Is the advert decent?
Is the advert honest?
Is the advert truthful?

Bernardos – picture with a baby with a cockroach in its mouth.
Opposite of having a silver spoon in your mouth – indecent to have advertised everywhere – IT’S JUST GROSS

Modes of address

De notation – what you see
Connotation – what it means

6 main points
Content – tells us what the product is about. True, funny, serious, fictional

Language – friendly style can sound different to a formal one, child’s presenter will be different to a news reader and can also give certain feel as they speak

Genre – comedy show is most likely to address the audience in an informal way

Narrative – way the content is put in to an order / the story
If they mess up the way the story is told can change the meaning
Open narrative – Unresolved ending
Closed narrative – No loose ends
Multi strand – different stores happining at the same time
Alternative Narrative – not following from start to end, jump through time without a clear order of events

Imagery – paints a picture without giving text, can help clarify the idea of what they’re getting at

Style – the summary of everything, imagery language and music all together