Advertising and the ASA
What do they do?
Act on complaints and checking media to take action against misleading, harmful of offensive advertisements – sales or marketing
Is the advert legal?
Is the advert decent?
Is the advert honest?
Is the advert truthful?
Bernardos – picture with a baby with a cockroach in its mouth.
Opposite of having a silver spoon in your mouth – indecent to have advertised everywhere – IT’S JUST GROSS