Advertising and ASA

Advertising and the ASA

Advertising
Standard
Agency

What do they do?
Act on complaints and checking media to take action against misleading, harmful of offensive advertisements – sales or marketing

Is the advert legal?
Is the advert decent?
Is the advert honest?
Is the advert truthful?

Bernardos – picture with a baby with a cockroach in its mouth.
Opposite of having a silver spoon in your mouth – indecent to have advertised everywhere – IT’S JUST GROSS

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